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Ideogram

Use Ideogram when the words on the image have to be right: posters, labels, wordmarks and ads.

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Ideogram 4.5 is a design model. It spells the words you quote, sets each line in the size and style you describe, and puts it where you ask. Reach for it when the type carries the idea, like the club-night poster above, where the word itself sags and melts. It also handles the plainer jobs: packaging, wordmarks, flyers, and ads that need room for a headline.

Wordmark

Packaging label

Ad with room for a headline

For a logo you need as a vector file, use Arrow. For a cinematic photo or a portrait, use Seedream. Which model for what shows all five families on the same prompts.

Write the prompt

Lead with what it is. Start with the deliverable before any detail. The poster above opens with "A poster for a club night", then names it. Ideogram says words earlier in the prompt carry more weight. Then go subject, setting, where things sit, light.

Quote every word, and give each line a place. Put every word that must appear in double quotes. For each line, say how big it is, what it looks like, and where it sits, in the order someone would read them. The flyer on the right below was written this way:

Top: "TASTING NIGHT". Middle: six chocolate bars in a row seen from above, each in a different coloured wrapper. Bottom: "Thursday 5 March, 7pm". Very bottom, small: "12 seats". No other text.

Ideogram often spells a long line correctly too. Both flyers below have every word right, including the long run of copy on the left, but the layouts differ. From one long line, Ideogram set the copy in one quiet column and added a stock photo of chocolate. From short lines with a place each, it built the flyer we described.

One long line

Short lines, each placed

Keep each quoted line short anyway. For Ideogram 4.0, Ideogram advised five to seven words per quoted line, since accuracy drops on longer ones. The 4.5 text guide also says to keep lines short and to set a paragraph of body copy in your own layout. For numbers in small labels, Ideogram's 4.0 advice is to write them as words: "forty-two percent" renders more reliably than "42%".

Say when only your copy may appear. In the 4.5 guide's tests, Ideogram added a heading of its own to a pricing table, because pricing sections usually have one. We end prompts with "No other text."

Describe type by how it looks. Serif or sans-serif, weight, width, capitals or lowercase, letter spacing: "chunky stepped pixel letters, lantern gold with a dark violet outline" made the Lantern Keep wordmark above. For the gig poster below, the prompt named the lettering's era, its colours, its drop shade and a star behind the A. Ideogram drew the lettering, the colours and the shade as described, and the one line of small print exactly, though it put the star over the A rather than behind it.

Describe the empty space. Ideogram's guide says the model tries to draw every word you write, so say what the empty part looks like instead of listing what to leave out. For an ad you'll add copy to later, say where the product sits and what fills the rest:

The rest of the frame is empty blue velvet, room for a headline.

That line made the Halvard ad in the row above.

Edit an image

Attach an image and describe the change. The first image is the one that changes. Up to four more can supply things to take from them, such as a product to place or a color to match. Refer to each by number, say what to take from each, and end with what stays.

Image 1

Edited

We asked for "DENSE" in place of "HEAVY". The new word melts the same way, and the pink, the small line and the layout stayed put.

Settings

Magic Prompt rewrites your prompt into a fuller one before Ideogram draws it. You'll find it in the model picker, under Ideogram 4.5's description. Auto is the default. Off sends your words as written.

Leave it on Auto for a rough idea you want Ideogram to fill in. Turn it Off once the brief is finished and every element is one you chose. Writing about Ideogram 4.0, Ideogram said Magic Prompt fills sparse scenes with secondary elements you didn't ask for. It left quoted words alone in the 4.5 guide's tests and in ours, and on our poster brief Auto and Off came out nearly the same. With a reference image attached, Magic Prompt doesn't run.

Quality, in the image settings next to Aspect ratio, has three steps: Low, Medium (the default) and High. All three render at the same size. Use Low to find the layout, not for the final image. On this Halvard wrapper it broke the wordmark into "HALV'ARD". Medium and High spelled every line right, and High drew the finest contour lines. Draft on Low at 7 credits, check the words on Medium, and make the one you keep on High, at 47.

Quality Low

Quality Medium

Quality High

ModelCredits per imageOther settings
Ideogram 4.514Quality: Low 7, High 47

Limits

  • Up to 5 reference images.
  • Each aspect ratio has one fixed size, about 2K on the long side. 21:9 comes out slightly squarer, at 12:5.
  • Small text is less reliable than large text, by Ideogram's own account for 4.0. Check fine print before you use it.

Sources

Ideogram's own prompting guide and its 4.0 prompting post describe earlier versions. Advice marked for 4.5 comes from a 4.5 prompting guide published by a company that runs the model, which tested it.

Images made in Batch Banana on October 2, 2026. Select Prompt on an image to read the prompt and model that made it. Side-by-side pairs and comparison rows show the first result.